: Features scientific inferiors, subscripts, and fractions.
(often referred to within the family) is a highly versatile humanist sans-serif typeface designed by British typographer Jeremy Tankard
The story of Bliss 2 begins with its predecessor, the original , designed by the renowned British type designer Jeremy Tankard . Tankard established his own foundry, Jeremy Tankard Typography, to publish his original type designs, including Bliss.
You will notice gentle variations in stroke weight, mimicking the natural movement of a pen. Bliss 2 Font Family
Numerals and scientific typesetting. Fractions Old Style Figures Proportional Figures Scientific Inferiors Subscript Superscript.
The family spans from a delicate Thin to a commanding Heavy , ensuring it can handle everything from ethereal fashion headlines to bold wayfinding signage. Why Designers Love Bliss 2
Many corporate fonts are criticized for being boring or soul-less. Bliss 2 manages to look highly professional and authoritative while maintaining a subtle undercurrent of warmth, friendliness, and creativity. 5. Ideal Use Cases for Bliss 2 : Features scientific inferiors, subscripts, and fractions
Its clear shapes make it easy to read from a distance or while moving (e.g., in airports or hospitals).
In the world of typography, few typefaces manage to strike the perfect balance between corporate authority and approachable warmth. The , designed by the renowned British typographer Jeremy Tankard, is one of those rare exceptions.
To understand Bliss 2, one must first look at the original Bliss typeface launched in 1996 by Jeremy Tankard. Tankard’s objective was deeply rooted in creating a contemporary British sans-serif that could break away from the heavy reliance on mid-century modernist Swiss typography (like Helvetica) and geometric sans-serifs (like Futura). You will notice gentle variations in stroke weight,
Elegantly thin, these weights are perfect for large-scale editorial headlines, fashion branding, and minimalist poster designs where sophistication is paramount.
Because of its high legibility and "Englishness," Bliss is widely used for . Notable implementations include: