A recent trend disturbing international observers is the filming of pemulasaraan jenazah (corpse washing/burial preparation) for YouTube views. While educational, it toes the line between cultural respect and exploitation.
At the heart of this boom is the overwhelming success of local films, which captured an impressive of total box office revenue in 2024. Admissions for domestic films saw a significant jump, increasing 10% from the previous year to reach approximately 126.22 million. This momentum allowed the country's box office to rebound faster than many international markets, surging from below $75 million in 2020 to $392 million in 2024, overtaking regional rivals like Taiwan, Hong Kong, and Thailand.
The undisputed king for long-form content, talk shows, and official music videos. Digital podcast setups (pioneered by figures like Deddy Corbuzier) have largely replaced traditional TV talk shows as the primary medium for political, social, and entertainment discourse.
: Synergy between short-form platforms like TikTok and ticketing services like has fueled a boom in live events and music. Popular Online Video Platforms A recent trend disturbing international observers is the
Indonesian YouTube creators have gained significant popularity globally, with many channels featuring a wide range of content, including music, comedy, and vlogs. Some popular Indonesian YouTube channels include:
YouTube acts as the primary entertainment hub for Indonesian households. It has largely replaced traditional television for younger generations. High-production talk shows, reality series, and celebrity vlogs dominate the trending tabs. TikTok: The Viral Catalyst
Despite its stunning growth, the Indonesian entertainment industry is not without its hurdles. The sector experienced a 7% contraction in video content investment in 2024. Traditional TV broadcasters face pressure from falling advertising revenue. Furthermore, the JAFF Market report notes that Indonesia remains "under-screened," with only 7.7 cinema screens per million people, a ratio that is one of the lowest globally. As Lorna Tee, a market advisor, astutely pointed out, the industry's "expansion is moving faster than the growth of the talent pool". This creates an immediate need for more training and development for everyone from writers and producers to crew members. Admissions for domestic films saw a significant jump,
in Bali are renowned for sophisticated bars and chic clubbing hotspots. For a more traditional late-night experience, across the islands offer a unique blend of shopping and street food dining after dark.
: The industry is moving from "volume" to "quality," with films increasingly designed as multi-revenue assets through strategic brand partnerships and IP-based loyalty. Popular Video Streaming Platforms
Rhythmic, expressive body movements are foundational to Indonesian celebration. A video rarely goes viral without a corresponding, easily replicable dance challenge. Digital podcast setups (pioneered by figures like Deddy
Whether you're looking for global-reaching pop music, high-energy gaming content, or breathtaking travel vlogs, the Indonesian digital scene is currently dominated by a mix of record-breaking creators and rising musical stars.
Indonesian netizens are highly active, frequently commenting, sharing, and turning local videos into national trends. 2. Platforms Dominating Indonesian Popular Videos