Uses a simple indoor or outdoor antenna connected to a StarTimes decoder. Perfect for urban areas.
Unlike DStv’s strategy of exclusive Western content, StarTimes Selected acts as a loss leader. It retains customers long enough to upsell them to the “Classic” or “Super” bouquets. This funnel strategy is reminiscent of mobile network operators’ prepaid models.
StarTimes focuses on cost-effective pricing, allowing households to enjoy quality content without breaking the bank.
┌────────────────────────────────────────────────────────┐ │ STARTIMES SELECTED TV │ ├───────────────┬────────────────────────┬───────────────┤ │ SATELLITE │ MOBILE STREAMING │ YOUTUBE │ │ & DTT HOME │ (StarTimes ON) │ HUB │ │ DECODERS │ │ │ └───────────────┴────────────────────────┴───────────────┘ startimes selected tv
This paper investigates the research question: How does StarTimes Selected TV sustain competitive advantage in Africa’s fragmented pay-TV market? The objectives are (1) to deconstruct the Selected TV product architecture, (2) to analyze its localization and pricing strategies, and (3) to assess its impact on media consumption patterns.
serves as a curated digital platform, primarily accessible through YouTube and the StarTimes ON mobile application.
These packages are designed for viewers who want more than just local channels but do not need the full, high-cost premium bouquet. It provides a balanced diet of news, sports, entertainment, movies, and kids' programming. Top Features of StarTimes Selected TV Packages Uses a simple indoor or outdoor antenna connected
It also refers to the strategic inclusion of premium channels within entry-level or mid-tier packages, ensuring subscribers do not have to pay for the most expensive bouquets just to watch high-quality content. Key Content Categories on StarTimes Selected TV
If you want to know which channels are available in your current package versus the "Selected" ones, check the Channel List on your decoder. Channels with a $ or Lock icon next to them are usually the "Selected TV" channels requiring an upgrade.
: The most affordable entry-level package, featuring roughly 15 to 49 channels depending on the region. It includes essential local news, some international news like Al Jazeera , and sports focus channels. Basic Bouquet It retains customers long enough to upsell them
Full episodes of popular series, often uploaded in high frequency to create comprehensive playlists for binge-watching.
If you love continuous, high-stakes storytelling, StarTimes Selected TV is a goldmine.
Your (decoder antenna, satellite dish, or mobile app)
Options for both antenna (DTT) and dish (DTH) decoders, allowing you to choose the setup that fits your location.
To understand the value of "Selected TV," it helps to compare Startimes to its rivals.